Last year I conducted a poll here on this very blog asking
the fans which team they thought had embraced social media with open arms and
used it to its full capacity. I also did plenty of research and wrote an
article of my own, the conclusion? Lotus were 'bossing it' (as one fan so aptly
put it on Twitter) in terms of fan interaction and insight, but are they still
out front?
The answer, in short, is yes but a number of teams are
catching them up. Read on to see why.