Japanese car manufacturer Infiniti will become title sponsors of the Red Bull Racing team, from 2013 onwards.
The luxury car brand signed a 4 year extension to its partnership. They already sponsor Red Bull, but will be promoted to title sponsor for 2013.
Their current relationship is strictly promotional, but they will become more technically involved with the F1 team. They will be partnered on a number of engineering and development projects.
Johan de Nysschen, President of Infiniti said: “While our first 24-months have been very beneficial to both parties, our new increased relationship will bring increased advantages to Infiniti and Red Bull Racing. As title sponsor, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”
It is a positive sign for other car manufacturers. As the global economy improves, it could help give other manufacturers a boost to enter the sport in some shape or form. Thanks to the worldwide recession, Honda and Toyota pulled out of the sport. Now with the future looking more promising, we could see other car manufacturers return or join the sport.
Red Bull Racing’s Team Principal Christian Horner added: “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in 2011. During that time, Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company. In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One extremely effectively to become much better known in a short space of time. These two attributes make Infiniti the ideal title and technical partner for Red Bull Racing.”
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| (c) Octane Photographic |
Their current relationship is strictly promotional, but they will become more technically involved with the F1 team. They will be partnered on a number of engineering and development projects.
Johan de Nysschen, President of Infiniti said: “While our first 24-months have been very beneficial to both parties, our new increased relationship will bring increased advantages to Infiniti and Red Bull Racing. As title sponsor, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”
It is a positive sign for other car manufacturers. As the global economy improves, it could help give other manufacturers a boost to enter the sport in some shape or form. Thanks to the worldwide recession, Honda and Toyota pulled out of the sport. Now with the future looking more promising, we could see other car manufacturers return or join the sport.
Red Bull Racing’s Team Principal Christian Horner added: “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in 2011. During that time, Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company. In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One extremely effectively to become much better known in a short space of time. These two attributes make Infiniti the ideal title and technical partner for Red Bull Racing.”
1 comment:
It is exciting to hear. Infiniti must be a good sponsor. It would be great to have luxury sports holidays for formula 1.
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