Red Bull Racing has confirmed that it will run with Renault-supplied power units in 2016, carrying the TAG Heuer name.
Last month it was confirmed that the iconic watch brand would be switching its sponsorship in F1 from McLaren to Red Bull for next year.
Red Bull's power unit plan for 2016 has been a hot topic in F1, but now we finally have confirmation that the RB12 will be powered by TAG Heuer-branded Renault engines.
"TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that," said Red Bull team principal Christian Horner.
"TAG Heuer has been an icon in the world of Formula 1 for many years and we’re delighted that they’ve chosen to continue their association with the sport by teaming up with us. Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1.
"We are also pleased to see Renault confirm its long-term commitment to F1 and would like to thank them for their contribution to the team since 2007. Their technical partnership with Ilmor gives us confidence, and we look forward to the 2016 season."
Jean-Claude Biver, CEO of TAG Heuer, added: "Formula 1 is deeply-rooted in TAG Heuer's DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy.
"It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative. Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm."
This article first appeared on Richland F1.
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| © Octane Photographic |
Red Bull's power unit plan for 2016 has been a hot topic in F1, but now we finally have confirmation that the RB12 will be powered by TAG Heuer-branded Renault engines.
"TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that," said Red Bull team principal Christian Horner.
"TAG Heuer has been an icon in the world of Formula 1 for many years and we’re delighted that they’ve chosen to continue their association with the sport by teaming up with us. Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1.
"We are also pleased to see Renault confirm its long-term commitment to F1 and would like to thank them for their contribution to the team since 2007. Their technical partnership with Ilmor gives us confidence, and we look forward to the 2016 season."
Jean-Claude Biver, CEO of TAG Heuer, added: "Formula 1 is deeply-rooted in TAG Heuer's DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy.
"It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative. Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm."
This article first appeared on Richland F1.
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