The Force India team has become the first to unveil their 2014 car, sharing a picture of the VJM07 on their social network sites.
The team will now run with a striking new livery, which includes a number of new sponsors. It will be officially presented at the Jerez circuit prior to the start of testing.
The car now features a darker colour scheme, with black being added to the orange, green and white livery. The VJM07 also features a number of new sponsors, including telecommunications brand Claro and lubricant oils specialists Roshfrans.
"The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving," team principal Vijay Mallya said. "I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look."
He added: "It’s been a busy winter for us on the technical and commercial front. When I founded the team my first ambition was to launch the first Indian team on the grid, but the next stage in our evolution is to develop a global brand. I think that ambition is reflected in the partners we are working with and our world class driver line-up. It certainly feels as though there is the potential for 2014 to be our strongest season yet.
Discussing the new regulations, he said: "The new rules have presented us with a huge challenge, but I’m very proud of the approach we have taken and the direction of the technical team. It will be fascinating to see how different teams have interpreted the rules and at this stage it’s impossible to predict who has done the best job."
Technical director Andrew Green stressed just how different the new car is in comparison to its predecessors. "Almost every single part is a new design, from the front wing right back to the diffuser," he said.
"The genetics of the VJM07 still lie in the 2013 car, but we've had to achieve the same results in a slightly different way.
"It's been a massive job to accommodate all the changes to the power unit - it's the biggest change I've witnessed in the sport since I started in 1990. Cooling has been the biggest challenge with most of last summer taken up trying to understand the cooling requirements of the power unit, and how best to optimise it in the chassis."
The new car will be driven by Nico Hulkenberg and Sergio Perez this season.
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© Sahara Force India F1 Team
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The car now features a darker colour scheme, with black being added to the orange, green and white livery. The VJM07 also features a number of new sponsors, including telecommunications brand Claro and lubricant oils specialists Roshfrans.
"The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving," team principal Vijay Mallya said. "I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look."
He added: "It’s been a busy winter for us on the technical and commercial front. When I founded the team my first ambition was to launch the first Indian team on the grid, but the next stage in our evolution is to develop a global brand. I think that ambition is reflected in the partners we are working with and our world class driver line-up. It certainly feels as though there is the potential for 2014 to be our strongest season yet.
Discussing the new regulations, he said: "The new rules have presented us with a huge challenge, but I’m very proud of the approach we have taken and the direction of the technical team. It will be fascinating to see how different teams have interpreted the rules and at this stage it’s impossible to predict who has done the best job."
Technical director Andrew Green stressed just how different the new car is in comparison to its predecessors. "Almost every single part is a new design, from the front wing right back to the diffuser," he said.
"The genetics of the VJM07 still lie in the 2013 car, but we've had to achieve the same results in a slightly different way.
"It's been a massive job to accommodate all the changes to the power unit - it's the biggest change I've witnessed in the sport since I started in 1990. Cooling has been the biggest challenge with most of last summer taken up trying to understand the cooling requirements of the power unit, and how best to optimise it in the chassis."
The new car will be driven by Nico Hulkenberg and Sergio Perez this season.
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