Jenson Button is well known for his questionable appearances in adverts for partners of his Vodafone McLaren Mercedes team and with the announcement of a new sponsor could we see him appear in another one?
The Woking based squad announced a deal with men's shaving and lifestyle brand Gillette ahead of the Chinese Grand Prix.
In a statement from the team they describe the tie-up as both an "innovative" and "dynamic" marketing partnership. They think it will " reinforce both brands' quest for the most superior technology, design and performance in their respective fields.
Team Principal Martin Whitmarsh said on the announcement "As one of the most successful teams in Formula 1, Vodafone McLaren Mercedes has a long history of attracting and partnering the world's top brands.
"Indeed, the ongoing relationship with so many of our partners is not only a testament to the incredible return on investment we are able to deliver for them, but also to the shared values and loyalties that we've build together over many successful years."
He added "For Vodafone McLaren Mercedes to initiate a new partnership with a major multi-national blue-chip brand like Gillette is a terrific opportunity for global promotional activity. Indeed, we are already planning to implement a number of innovative activation strategies across key territories throughout the year.
"Formula 1 has already seen several large multi-national corporations come onboard this year, so this partnership once again underlines the inherent and ongoing opportunity and value of entering one of the most popular and watched sports in the world - and with one of grand prix racing's best established and most consistently competitive teams."
Button previously appearing in an advert for Head & Shoulders before more recently joining Jessica Ennis and Rory Mcilroy for the latest Santander advert. Could Gillette be the next brand to use Button in their advertisements?
Or could it be Sergio Perez who makes an appearance? McLaren are known for their heavy use of partners and sponsorship through events, appearances and deals which makes being one of their drivers a very busy time. It was one of the reasons why Lewis Hamilton wanted to leave the team.
However going back to the deal, Max Menozzi, General Manager of ShaveCare Asia, revealed that the deal is just for Asia so if he did appear in adverts then it would mainly be based on that key target market.
He said "This new partnership between Vodafone McLaren Mercedes and Gillette in Asia is a great match: both are world-class brands and both share a passion for winning performance and superior engineering. Together we will now collaborate during the Formula 1 season, and beyond, on a series of exciting initiatives targeted at men across Asia, such as innovative in-store activation, limited edition razors and a number of other special offers."
Gillette previously made an appearance in Formula 1 as a sponsor of Bruno Senna when he raced for Williams in 2012.
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| (c) Vodafone McLaren Mercedes |
In a statement from the team they describe the tie-up as both an "innovative" and "dynamic" marketing partnership. They think it will " reinforce both brands' quest for the most superior technology, design and performance in their respective fields.
Team Principal Martin Whitmarsh said on the announcement "As one of the most successful teams in Formula 1, Vodafone McLaren Mercedes has a long history of attracting and partnering the world's top brands.
"Indeed, the ongoing relationship with so many of our partners is not only a testament to the incredible return on investment we are able to deliver for them, but also to the shared values and loyalties that we've build together over many successful years."
He added "For Vodafone McLaren Mercedes to initiate a new partnership with a major multi-national blue-chip brand like Gillette is a terrific opportunity for global promotional activity. Indeed, we are already planning to implement a number of innovative activation strategies across key territories throughout the year.
"Formula 1 has already seen several large multi-national corporations come onboard this year, so this partnership once again underlines the inherent and ongoing opportunity and value of entering one of the most popular and watched sports in the world - and with one of grand prix racing's best established and most consistently competitive teams."
Button previously appearing in an advert for Head & Shoulders before more recently joining Jessica Ennis and Rory Mcilroy for the latest Santander advert. Could Gillette be the next brand to use Button in their advertisements?
Or could it be Sergio Perez who makes an appearance? McLaren are known for their heavy use of partners and sponsorship through events, appearances and deals which makes being one of their drivers a very busy time. It was one of the reasons why Lewis Hamilton wanted to leave the team.
However going back to the deal, Max Menozzi, General Manager of ShaveCare Asia, revealed that the deal is just for Asia so if he did appear in adverts then it would mainly be based on that key target market.
He said "This new partnership between Vodafone McLaren Mercedes and Gillette in Asia is a great match: both are world-class brands and both share a passion for winning performance and superior engineering. Together we will now collaborate during the Formula 1 season, and beyond, on a series of exciting initiatives targeted at men across Asia, such as innovative in-store activation, limited edition razors and a number of other special offers."
Gillette previously made an appearance in Formula 1 as a sponsor of Bruno Senna when he raced for Williams in 2012.
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