Formula 1's tyre supplier Pirelli are aiming for more pit stops and unpredictable tyre wear in 2013.
The Italian firm were criticised late on in 2012 for choosing more conservative tyre compounds and creating rubber that lasted longer. Now they have launched their new range of tyres ahead of the first F1 test in early February.
They launched the tyres online. The most notable change is the absence of the grey sidewall of the hard tyre compound, which now sports an eye catching orange sidewall.
Pirelli revealed them to waiting media and journalists in Milan, and Paul Hembery predicts more pit stops and higher tyre degredation in 2013. The new rubber will have a more square shape and softer compound structures in the hope of promoting overtaking and unpredictability. This will also help improve traction and grip, but only in the short term.
The time gap between the tyre compounds is expected to be around half a second. Paul Hembery, the company's motorsport director, said The goal is to continuously set new challenges for the drivers and to ensure all the teams start the new season on a level playing field when it comes to the tyres,
"Through accumulating more information with each grand prix last year the teams eventually fully understood the tyres, after a spectacular start with seven winners in the first seven races.
"The result at the end of the year were races with less competition, and sometimes only one pit stop.
"This phenomenon was also observed in 2011, disappointing many fans and prompting some of the teams to ask us to continue developing our tyres further this year, in order to provide a fresh challenge with something different.
"Our 2013 range of tyres mixes up the tyres once more, to help overtaking, and to ensure two to three pit stops per race."

He also discussed the new orange ribbon on the hard tyre compound, adding "The hard tyre is now going to have an orange branding on it. We tried to make it clear last year when we were using medium and hard that if you could see the white marking on it then you knew it was medium and if you couldn't see it you knew, by default, it was hard. But that didn't work really, or if it did work it made our branding look poor. So we're going with orange and that should be very clear to see."
With the rule changes being quite stable, 2013 is set to excite with new tyres predicted to spice up the action.
The Italian firm were criticised late on in 2012 for choosing more conservative tyre compounds and creating rubber that lasted longer. Now they have launched their new range of tyres ahead of the first F1 test in early February.
They launched the tyres online. The most notable change is the absence of the grey sidewall of the hard tyre compound, which now sports an eye catching orange sidewall.
Pirelli revealed them to waiting media and journalists in Milan, and Paul Hembery predicts more pit stops and higher tyre degredation in 2013. The new rubber will have a more square shape and softer compound structures in the hope of promoting overtaking and unpredictability. This will also help improve traction and grip, but only in the short term.
The time gap between the tyre compounds is expected to be around half a second. Paul Hembery, the company's motorsport director, said The goal is to continuously set new challenges for the drivers and to ensure all the teams start the new season on a level playing field when it comes to the tyres,
"Through accumulating more information with each grand prix last year the teams eventually fully understood the tyres, after a spectacular start with seven winners in the first seven races.
"The result at the end of the year were races with less competition, and sometimes only one pit stop.
"This phenomenon was also observed in 2011, disappointing many fans and prompting some of the teams to ask us to continue developing our tyres further this year, in order to provide a fresh challenge with something different.
"Our 2013 range of tyres mixes up the tyres once more, to help overtaking, and to ensure two to three pit stops per race."

He also discussed the new orange ribbon on the hard tyre compound, adding "The hard tyre is now going to have an orange branding on it. We tried to make it clear last year when we were using medium and hard that if you could see the white marking on it then you knew it was medium and if you couldn't see it you knew, by default, it was hard. But that didn't work really, or if it did work it made our branding look poor. So we're going with orange and that should be very clear to see."
With the rule changes being quite stable, 2013 is set to excite with new tyres predicted to spice up the action.
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